PRO TIPS FOR: DATE NIGHT - SOME SIMPLE ADVICE FOR GUYS
90 second spot for Citi and their part of the Google Wallet App.
The spot was commissioned as part of Alphabird and PlaceVine.com's "Sponsored Campaign Video Slam" which invited web content creators to create original "Google Wallet Stories" for streaming on YouTube.
The brief from the client was intentionally broad, with a desire to see what kinds of different stories, a swath of different voices would generate.
For my contribution, I wanted to make sure there would be some form of interaction with the viewer that would be consistent with the way people engage with content on YouTube. The Pro Tips concept was the result, combining a humorous thick wallet vs Google Wallet comparison, while also encouraging conversation via the comments section.
You can see what other creators came up with via this playlist.